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More Information...
Publisher: Four Walls Eight Windows, 1998.
Hard Cover, 208 pages, 6 x 8.5.
Item #1338
Set against the backdrop of Seattle during its late twentieth-century boom years, Redhook: Beer Pioneer -- a classic American entrepreneurial successs story -- chronicles a small regional brewery and its ascent to national prominence. With the spotlight on the company's two charismatic founders, Paul Shipman, a beverage biz veteran, and Gordon Bowker, cofounder of Starbucks, Redhook takes the reader onto the brewery floor and into the boardroom of one of America's most successful craft breweries. Redhook came on the scene when today's craft brew standouts were still in diapers and foeign imports dominated the upscale beer market. From Redhook Ale's first pouring in 1982 -- at which the beer was panned by the press and dubbed "the blonde that died her hair purple" -- to its controversial alliance with Anheuser-Busch, Redhook: Beer Pioneer tells the story of two Seattle-style entrepreneurs and how they transformed an idea into a world-class brewery -- not, however, without a few bumps along the way. Peter Krebs has had direct access to all of the key Redhook players, and the book is bubbling with insider information that will appeal to both beer and business enthusiasts -- with brewery and brewing specifics as well as details on how Redhook was financed, how the company positioned its ales, stouts, and porters, how it expanded and went public, and how it rode the highs and lows of a fluctuating market. Beer authority Michael Jackson:
"A surprisingly candid, revealing, and informative inside story from the decade's hottest little industry. I have known the two principal characters for almost twenty years, and helped inspire their dream, but I now have a far better understanding of their business triumphs and calamities."
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