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More Information...
Publisher: St. Martins Press, 1993.
Hard Cover, 256 pages, 5.75 x 8.50.
Item #1486
From the dust jacket -- On a bright summer morning in 1985, Bob Burgess arrived for his first day of work at Coors Brewing Company. It was a crucial time for Colorado's most famous corporation, and Burgess had been hired to serve on the front line of "The Beer Wars" - a struggle for supremacy with arch-rivals Budweiser, Miller and Stroh's. For the new senior marketing analyst, it was a dream job. But from the first day, Burgess watched as a wacky "Dr. Strangelove" mentality overtook the Coors High Command's strategic planning. In SILVER BULLETS, Burgess reveals the underside of one of America's most controversial companies and its founding family. Told with humor, professional savvy, and a sharp eye for the absurd, Burgess's tale might be a blueprint for how to lose a business war and spend millions doing it - even as victory stares you in the face: - Require employees to take lie-detector tests on their political beliefs.
- Brew a sour-tasting beverage that turns cloudy when exposed to light -- and promote it with a troop of talking mechanical penguins.
- Claim to be an environmentally conscious company -- and be cited and fined as one of Colorado's major polluters.
- Alienate blacks, gays, Democrats, women, and other people with your politics.
- Make claims about your product ("Brewed from Rocky Mountainspring water") that turn out to be false.
- Discount your product to sell more of it -- and drive profits to new lows.
For beer drinkers, business readers, and anyone works as a foot solder for a company, SILVER BULLETS is great fun. It may even be less filling.
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