...Back to Main Page
Under The Influence: The Unauthorized Story of the Anheuser-Busch Dynasty
|Adolphus Busch, millionaire brewer and tycoon of the Gilded Age, a robber baron who used his influence with American presidents and the German kaiser to promote and protect the fortunes won by his brewery.
August A. Busch, Sr., a shy, retiring man who shepherded his father's brewery through the dark days of Prohibition, and his family through a series of marital mishaps and personal tragedies. He died pulling the trigger of a revolver pointed at his heart.
August A. "Gussie" Busch, Jr., the playboy-businessman and father of eleven children by three wives. He had everything a man could want: money, power, yachts, a railroad car, a baseball team, and a brewery. And he experienced everything a father fears: the tragic death of a favorite daughter, the arrest and guilty plea of a gun-wielding son who had killed a friend, and his own removal from the throne of his brewing empire by another son.
August A. Busch III, the aggressive, relentless workaholic whose unbridled ambition forced the palace coup at Anheuser-Busch that ousted his father. He has targeted the world as his beer market and has annointed his son as his successor.
Publisher: Simon & Schuster, 1991.
Hard Cover, 462 pages, 6.25 x 9.5.
Since its release in 1991, this New York Times Best Seller has become increasingly popular among beer enthusiasts -- and has become very difficult to find as it has gone out of print despite ongoing demand. Written by two St. Louis newspaper reporters, the book is an absolutely riveting account of America's number one brewing empire, mixing the phenominal saga of the Anheuser-Busch brewery with the personal Busch family story. There simply is no other source out there which goes into such rich detail about every aspect of Anheuser-Busch and its reigning family: the incredible wealth, the numerous personal tragedies, and, above all, the relentless drive to make Budweiser a household word and Anheuser-Busch the world's greatest brewing empire.