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Krueger Brewery, Bock Beer, Newark, New Jersey, 1887
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| | Description: | An advertising print from 1887 for G. Krueger's Brewery in Newark, New Jersey. This poster promotes the brewery's Bock Beer. Featured is a goat, the traditional symbol of Bock Beer, holding a foaming mug of beer in his hoof. Next to the goat is a wooden beer barrel, marked "1887." In very small letters at the bottom of the poster appears the name of the designer and/or lithographer: "Hermann Bartsch, 54 Beekman St. N.Y." |
| Note: | The Krueger Brewery enjoyed a long history in Newark, New Jersey. Gottfried Krueger came from his native Germany in 1856 and worked at his uncle's Newark brewery. In 1865, Krueger purchased the brewery with a partner. When the partner died ten years later, Krueger became the brewery's sole owner. During National Prohibition (1920-1933), the brewery produced non-alcoholic beverages. In 1933, upon the Repeal of Prohibition, the Krueger brewery returned to the production of beer. By 1952, the Newark brewery was producing about 1 million barrels of beer per year. But, as the 1950s wore on, it became increasingly difficult for regional brewers like Krueger to compete. The brewery finally closed in 1961. |
| Publisher: | Hermann Bartsch, New York |
| Date: | 1887 |
| Media: | Lithograph |
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