Publisher: Penguin Books, 1984.
Hard Cover, 96 pages, 10 x 8.25.
Well-known sports writer Frank Deford has put together an engaging look at the history of Miller Brewing Company's famous TV commercials for Miller Lite, i.e. "Tastes Great -- Less Filling." Deford tells the colorful story behind the long-running commercial series in great detail, including many personal accounts from the Lite All-Stars -- the long list of sports and television personalities who starred in the spots. Over the years, the All-Stars included celebs like Rodney Dangerfield, John Madden, Bubba Smith, Mickey Spillane, Bob Uecker, Billy Martin and many others. Includes tons of pictures and an appendix with complete descriptions of all 81 Lite Beer commercials produced between 1973 and 1983.