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The Paws of Refreshment: The Story of Hamm's Beer Advertising
By Moira F. Harris

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Publisher: Pogo Press, 2000.
Soft Cover, 81 pages, 9.5 x 8.25.
Item #1212

Originally published in 1990, this fun book has become highly sought by beer history enthusiasts and breweriana collectors. Due to an ongoing demand, the original publishers re-released the book in 2000. Detailing the complete history of Hamm's Beer advertising, The Paws of Refreshment is a colorful walk down Memory Lane. Particular detail is paid to the story of the Hamm's Bear -- one of the most enduring product mascots in advertising history. The founder of the ad agency that created the Hamm's Bear once said, "We believe the legend of the Hamm's bear, like that of Paul Bunyan, will grow greater and greater as time goes on." Boy, was he right! The book includes dozens of illustrations, a thorough bibliography, and a complete index.

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