More Information...
Publisher: Christian Heurich Brewing Co., Washington, D.C., 1912.
Hard Cover, 224 pages, 5.50 x 7.75.
Item #1554
By 1912, American brewers had endured nearly 20 years of savage attack by the Anti-Saloon League, which sought to eliminate the corner saloon from American society. As a result, beermakers had begun to search for alterantive outlets for their beer. As bottled beer became increasingly viable, brewers were able to start selling beer directly to households, or more specifically, to housewives. This cookbook issued by Christian Heurich's Brewery of Washington, D.C. is a fairly typical attempt to target houseiwives as beer consumers. The back cover of this little gem promises, "You can drink HOME BREW yourself or serve it to your friends without restriction -- it's appropriate at all times, and in all places." Conveniently, prices for home-delivered beer are given, as well as the phone numbers to call and order.
|