Publisher: Brewers Association, 2007.
Soft Cover, 204 pages, 8.25 x 10.25.
For more than 25 years, fresh flavorful beer has powered the growth of craft brewing in the United States. Along the way, thousands of Americans who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs in The Brewers Association Guide to Starting Your Own Brewery.
Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success and the lessons they learned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you decide which business model to pursue. Finally, section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.