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Publisher: Algora Publishing, 2008.
Soft Cover, 248 pages, 6x9.
Item #1491
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today's beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the "raison d'etre" of brewing. Brewing Battles looks at beer's cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story. TABLE OF CONTENTS: 0I0n0t0r0o0d0u0c0t0i0o0n00 00C0h0a0p0t0e0r0 010:0 0E0v0e0r0y0 0M0a0n0 0H0i0s0 0O0w0n0 0B0r0e0w0e0r0:0 0B0e0e0r0 0B0r0e0w0i0n0g0 0i0n0 0t0h0e0 0U0n0i0t0e0d0 0S0t0a0t0e0s0 0d0u0r0i0n0g0 0t0h0e0 0C0o0l0o0n0i0a0l0,0 0E0a0r0l0y0 0N0a0t0i0o0n0a0l0,0 0a0n0d0 0A0n0t0e0b0e0l0l0u0m0 0P0e0r0i0o0d0s0.0 00 00C0h0a0p0t0e0r0 020:0 0M0o0r0a0l0i0t0y0 0F0o0l0l0o0w0s0 0i0n0 0t0h0e0 0W0a0k0e0 0o0f0 0M0a0l0t0 0L0i0q0u0o0r0:0 0T0h0e0 0B0r0e0w0i0n0g0 0I0n0d0u0s0t0r0y0 0a0n0d0 0t0h0e0 0F0e0d0e0r0a0l0 0G0o0v0e0r0n0m0e0n0t0 01080602-010809080.00 00C0h0a0p0t0e0r0 030:0 0D0o0 0A0s0 0T0h0e0 0R0o0m0a0n0s0 0D0o0:0 0D0r0i0n0k0e0r0s0,0 0S0a0l0o0o0n0s0 0a0n0d0 0B0r0e0w0e0r0s0,0 01080800-010809080.0 00 00C0h0a0p0t0e0r0 040:0 0W0h0o0 0W0i0l0l0 0P0a0y0 0T0h0e0 0T0a0x0?0:0 0B0r0e0w0e0r0s0 0a0n0d0 0t0h0e0 0B0a0t0t0l0e0 0O0v0e0r0 0P0r0o0h0i0b0i0t0i0o0n0,0 01090005-010903030.000 00C0h0a0p0t0e0r0 050:0 0B0e0e0r0 0F0l0o0w0s0:0 0 0R0e0p0e0a0l0 0o0f0 0P0r0o0h0i0b0i0t0i0o0n0,0 01090303-010904010.0 0C0h0a0p0t0e0r0 060:0 0B0e0e0r0:0 0T0h0e0 0M0o0r0a0l0e0 0B0u0i0l0d0e0r0,0 01090402-010905020.00 00C0h0a0p0t0e0r0 070:0 0M0i0l0l0e0r0 0T0i0m0e0,0 01090503-010908060.00 00C0h0a0p0t0e0r0 080:0 0J0o0e0 0a0n0d0 0J0a0n0e0 0S0i0x0 0P0a0c0k0,0 01090700-020000060.00 00A0c0k0n0o0w0l0e0d0g0e0m0e0n0t0s00 00W0o0r0k0s0 0C0i0t0e0d00 00I0n0d0e0x0 ABOUT THE AUTHOR:0 A0m0y0 0M0i0t0t0e0l0m0a0n0 0h0o0l0d0s0 0a0 0P0h0.0D0.0 0i0n0 0h0i0s0t0o0r0y0 0f0r0o0m0 0C0o0l0u0m0b0i0a0 0U0n0i0v0e0r0s0i0t0y0,0 0w0i0t0h0 0a0 0s0p0e0c0i0a0l0 0f0o0c0u0s0 0o0n0 0t0h0e0 0p0o0l0i0t0i0c0s0 0o0f0 0a0l0c0o0h0o0l0 0p0r0o0d0u0c0t0i0o0n0,0 0a0n0d0 0a0 0b0a0c0h0e0l0o0r'0s0 0d0e0g0r0e0e0 0i0n0 0n0u0r0s0i0n0g0 0f0r0o0m0 0t0h0e0 0U0n0i0v0e0r0s0i0t0y0 0o0f0 0M0a0s0s0a0c0h0u0s0e0t0t0s0.0 0S0h0e0 0i0s0 0t0h0e0 0a0u0t0h0o0r0 0o0f0 "0W0h0o0 0W0i0l0l0 0P0a0y0 0t0h0e0 0T0a0x"0 0a0n0d0 "0A0 0C0o0n0f0l0i0c0t0 0o0f0 0I0n0t0e0r0e0s0t"0 0a0s0 0w0e0l0l0 0a0s0 0m0a0n0y0 0r0e0f0e0r0e0n0c0e0 0a0r0t0i0c0l0e0s0.00 0A0m0y0 0h0a0s0 0t0a0u0g0h0t0 0h0i0s0t0o0r0y0 0a0t0 0S0t0e0v0e0n0s0 0I0n0s0t0i0t0u0t0e0 0o0f0 0T0e0c0h0n0o0l0o0g0y0,0 0H0a0m0p0s0h0i0r0e0 0C0o0l0l0e0g0e0 0a0n0d0 0M0o0u0n0t0 0H0o0l0y0o0k0e0.0 0S0h0e0 0h0a0s0 0t0a0u0g0h0t0 0n0u0r0s0i0n0g0 0a0t0 0H0o0l0y0o0k0e0 0C0o0m0m0u0n0i0t0y0 0C0o0l0l0e0g0e0,0 0a0n0d0 0s0h0e0 0w0o0r0k0e0d0 0a0s0 0a0 0n0u0r0s0e0 0f0o0r0 0f0o0u0r0 0y0e0a0r0s0 0i0n0 0a0 0m0e0t0h0a0d0o0n0e0 0c0l0i0n0i0c0.0
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