Publisher: Cyan Communications, 2005.
Soft Cover, 192 pages, 5x7.
People say "Guinness is Guinness", but its not as black and white as that. When you pick up that monochrome pint, youre about to taste 250 colourful years of global heritage whose ingredients are astounding innovation, obsessive quality, memorable advertising and a passionate devotion to remaining the worlds top stout.
Guinness is Guinness tells the story of a truly global brand thats more than just a beer. Today, Guinness is accepted everywhere it trades because it employs local people, uses local resources, adapts to local tastes, advertises with local relevance and reverence as well as giving people a product they can enjoy and relax with. All are factors that combine to give a modern meaning to the 75-year old gone-but-not-forgotten advertising slogan, "Guinness is good for you."
Does it really taste better in Ireland, its spiritual home? For those who want to get to the bottom of the glass, this book of stories reveals the answer to this and provides fascinating insights into a brand that has inspired warmth in drinkers and non-drinkers alike for a quarter of a millennium.
From the Back Cover --
Mark Griffiths is a self-confessed adorer of Guinness. The passion he feels can be tasted in every word of this book. This is no company history. Go with the flow and youll find out about the people and events that have made Guinness the brand it is today. Guinness has been going strong since 1759, and I can think of very few brands of such longevity. After 250 years, Guinness continues to inspire loyalty and commitment; and still you feel there is so much more to come.
If youre interested in Guinness; if you want to learn lessons from one great brand to shine a light on another; if you want to read a good story . . . read on.